Our LEadership Team
Inspired digital
David Wish
David is the Founder and CEO of Syndicate, an alliance of independent digital commerce and marketing agencies that help Retail and CPG brands unlock growth through strategic advisory, fractional executive leadership, and end-to-end execution.With over 25 years of experience working for brands and agencies, David has guided organizations through revenue acceleration, customer experience transformation, and operational change. He has led eCommerce teams at Calvin Klein, rag & bone, David Yurman, and KIND, and previously held senior agency leadership roles at Avenue A, Razorfish, and Digitas, partnering with brands including Victoria’s Secret, Ralph Lauren, J.Crew, Tory Burch, Bath & Body Works, Staples, and PepsiCo. David received his BA from the University of Michigan and an MBA from NYU Stern School of Business.
Inspired digital
David Wish
David is the Founder and CEO of Syndicate, an alliance of independent digital commerce and marketing agencies that help Retail and CPG brands unlock growth through strategic advisory, fractional executive leadership, and end-to-end execution.With over 25 years of experience working for brands and agencies, David has guided organizations through revenue acceleration, customer experience transformation, and operational change. He has led eCommerce teams at Calvin Klein, rag & bone, David Yurman, and KIND, and previously held senior agency leadership roles at Avenue A, Razorfish, and Digitas, partnering with brands including Victoria’s Secret, Ralph Lauren, J.Crew, Tory Burch, Bath & Body Works, Staples, and PepsiCo. David received his BA from the University of Michigan and an MBA from NYU Stern School of Business.
Inspired digital
David Wish
David is the Founder and CEO of Syndicate, an alliance of independent digital commerce and marketing agencies that help Retail and CPG brands unlock growth through strategic advisory, fractional executive leadership, and end-to-end execution.With over 25 years of experience working for brands and agencies, David has guided organizations through revenue acceleration, customer experience transformation, and operational change. He has led eCommerce teams at Calvin Klein, rag & bone, David Yurman, and KIND, and previously held senior agency leadership roles at Avenue A, Razorfish, and Digitas, partnering with brands including Victoria’s Secret, Ralph Lauren, J.Crew, Tory Burch, Bath & Body Works, Staples, and PepsiCo. David received his BA from the University of Michigan and an MBA from NYU Stern School of Business.
Art of the Cart
Joshua Vizzacco
Joshua is the Founder and Creative Director of Art of the Cart and the creator of ShopFront, the first professional eCommerce Theme Design System for Figma. He helps mid-market and enterprise brands modernize their digital commerce experiences through scalable UX systems, streamlined workflows, and elevated visual design. With over 15 years of experience in eCommerce UX and design systems, Joshua has led major redesigns and digital transformations for brands including Dollar General, Wayfair, Keurig, Venus, Maria Tash, Babo Botanicals, Mustela USA, UniFirst, Lou Malnati’s / Tastes of Chicago, Bero, and others across retail, fashion, CPG, and B2B. His work enables organizations to unify UX patterns, reduce design-to-launch timelines, and scale storefronts and campaigns with brand consistency and speed. Joshua partners with agencies, marketing teams, and in-house digital groups to architect strong UX foundations and systemized design processes that support long-term growth. He studied at the Rhode Island School of Design and continues to advance how modern eCommerce experiences are designed, scaled, and governed.
Art of the Cart
Joshua Vizzacco
Joshua is the Founder and Creative Director of Art of the Cart and the creator of ShopFront, the first professional eCommerce Theme Design System for Figma. He helps mid-market and enterprise brands modernize their digital commerce experiences through scalable UX systems, streamlined workflows, and elevated visual design. With over 15 years of experience in eCommerce UX and design systems, Joshua has led major redesigns and digital transformations for brands including Dollar General, Wayfair, Keurig, Venus, Maria Tash, Babo Botanicals, Mustela USA, UniFirst, Lou Malnati’s / Tastes of Chicago, Bero, and others across retail, fashion, CPG, and B2B. His work enables organizations to unify UX patterns, reduce design-to-launch timelines, and scale storefronts and campaigns with brand consistency and speed. Joshua partners with agencies, marketing teams, and in-house digital groups to architect strong UX foundations and systemized design processes that support long-term growth. He studied at the Rhode Island School of Design and continues to advance how modern eCommerce experiences are designed, scaled, and governed.
Art of the Cart
Joshua Vizzacco
Joshua is the Founder and Creative Director of Art of the Cart and the creator of ShopFront, the first professional eCommerce Theme Design System for Figma. He helps mid-market and enterprise brands modernize their digital commerce experiences through scalable UX systems, streamlined workflows, and elevated visual design. With over 15 years of experience in eCommerce UX and design systems, Joshua has led major redesigns and digital transformations for brands including Dollar General, Wayfair, Keurig, Venus, Maria Tash, Babo Botanicals, Mustela USA, UniFirst, Lou Malnati’s / Tastes of Chicago, Bero, and others across retail, fashion, CPG, and B2B. His work enables organizations to unify UX patterns, reduce design-to-launch timelines, and scale storefronts and campaigns with brand consistency and speed. Joshua partners with agencies, marketing teams, and in-house digital groups to architect strong UX foundations and systemized design processes that support long-term growth. He studied at the Rhode Island School of Design and continues to advance how modern eCommerce experiences are designed, scaled, and governed.
Gray Matter NYC
Jessica Wenger
Jessica is the Founder and CEO of Gray Matter NYC, a boutique digital marketing agency established in 2017. Gray Matter partners with global fashion, beauty, wellness, and prestige brands across the U.S. and Europe. With more than a decade of experience spanning both brand and agency roles in the fashion industry, Jessica brings a uniquely informed perspective to brand growth. She leads all brand strategy and activation at Gray Matter, combining a deep passion for digital with a constant focus on emerging technology, macro trends, and evolving consumer behavior.
Gray Matter NYC
Jessica Wenger
Jessica is the Founder and CEO of Gray Matter NYC, a boutique digital marketing agency established in 2017. Gray Matter partners with global fashion, beauty, wellness, and prestige brands across the U.S. and Europe. With more than a decade of experience spanning both brand and agency roles in the fashion industry, Jessica brings a uniquely informed perspective to brand growth. She leads all brand strategy and activation at Gray Matter, combining a deep passion for digital with a constant focus on emerging technology, macro trends, and evolving consumer behavior.
Gray Matter NYC
Jessica Wenger
Jessica is the Founder and CEO of Gray Matter NYC, a boutique digital marketing agency established in 2017. Gray Matter partners with global fashion, beauty, wellness, and prestige brands across the U.S. and Europe. With more than a decade of experience spanning both brand and agency roles in the fashion industry, Jessica brings a uniquely informed perspective to brand growth. She leads all brand strategy and activation at Gray Matter, combining a deep passion for digital with a constant focus on emerging technology, macro trends, and evolving consumer behavior.
Moving Traffic Media
Joe Devita
Joe is the Co-Founder of Moving Traffic Media, founded in 2017 with longtime colleague Jon Clark. MTM is a performance-driven, AI-empowered agency uniting media, SEO, and development to help brands grow faster, smarter, and with measurable clarity. He spent ten years at Razorfish where he led teams across paid search, paid social, display, SEO, and analytics for global brands. His experience spans multiple industries, including travel, retail, finance, and healthcare, and is complemented by early work in start-up eCommerce environments. Joe holds a BS from the University of Connecticut and an MBA from the University at Buffalo.
Moving Traffic Media
Joe Devita
Joe is the Co-Founder of Moving Traffic Media, founded in 2017 with longtime colleague Jon Clark. MTM is a performance-driven, AI-empowered agency uniting media, SEO, and development to help brands grow faster, smarter, and with measurable clarity. He spent ten years at Razorfish where he led teams across paid search, paid social, display, SEO, and analytics for global brands. His experience spans multiple industries, including travel, retail, finance, and healthcare, and is complemented by early work in start-up eCommerce environments. Joe holds a BS from the University of Connecticut and an MBA from the University at Buffalo.
Moving Traffic Media
Joe Devita
Joe is the Co-Founder of Moving Traffic Media, founded in 2017 with longtime colleague Jon Clark. MTM is a performance-driven, AI-empowered agency uniting media, SEO, and development to help brands grow faster, smarter, and with measurable clarity. He spent ten years at Razorfish where he led teams across paid search, paid social, display, SEO, and analytics for global brands. His experience spans multiple industries, including travel, retail, finance, and healthcare, and is complemented by early work in start-up eCommerce environments. Joe holds a BS from the University of Connecticut and an MBA from the University at Buffalo.
Moving Traffic Media
Jon Clark
Jon is the Co-Founder of Moving Traffic Media, bringing more than 18 years of experience leading SEO and paid media programs for global brands including Mercedes-Benz, Airbnb, Victoria’s Secret, Coca-Cola, Citi, and Delta. Previously, Jon led TV Everywhere consumer marketing at NBCUniversal, where he ran omnichannel campaigns across 13 brands, driving improvements in acquisition efficiency, app downloads, and video consumption. He also headed the National Organic Search Practice at Razorfish, embedding SEO into large-scale, multi-disciplinary marketing programs. Jon’s work has supported eight client acquisitions and more than $405 million in funding. He is also the host of the Page 2 Podcast and a contributor to leading industry publications.
Moving Traffic Media
Jon Clark
Jon is the Co-Founder of Moving Traffic Media, bringing more than 18 years of experience leading SEO and paid media programs for global brands including Mercedes-Benz, Airbnb, Victoria’s Secret, Coca-Cola, Citi, and Delta. Previously, Jon led TV Everywhere consumer marketing at NBCUniversal, where he ran omnichannel campaigns across 13 brands, driving improvements in acquisition efficiency, app downloads, and video consumption. He also headed the National Organic Search Practice at Razorfish, embedding SEO into large-scale, multi-disciplinary marketing programs. Jon’s work has supported eight client acquisitions and more than $405 million in funding. He is also the host of the Page 2 Podcast and a contributor to leading industry publications.
Moving Traffic Media
Jon Clark
Jon is the Co-Founder of Moving Traffic Media, bringing more than 18 years of experience leading SEO and paid media programs for global brands including Mercedes-Benz, Airbnb, Victoria’s Secret, Coca-Cola, Citi, and Delta. Previously, Jon led TV Everywhere consumer marketing at NBCUniversal, where he ran omnichannel campaigns across 13 brands, driving improvements in acquisition efficiency, app downloads, and video consumption. He also headed the National Organic Search Practice at Razorfish, embedding SEO into large-scale, multi-disciplinary marketing programs. Jon’s work has supported eight client acquisitions and more than $405 million in funding. He is also the host of the Page 2 Podcast and a contributor to leading industry publications.
Stable Paradox
Paul Branch
Paul is the Founder and Lead Architect of Stable Paradox, a development and systems consultancy specializing in advanced AI integrations, custom software and technical problem-solving for modern commerce organizations. He partners with growth-stage and enterprise brands to design and implement the operational backbone for their digital businesses, from complex Shopify ecosystems to AI-driven workflows that streamline entire teams. With two decades of experience across eCommerce, software engineering, and business operations, Paul has led technical transformations for organizations navigating scale, fragmentation, and rapid technology shifts. His work spans full-stack development, systems architecture, API integrations, automation, and the emerging frontier of agentic AI systems.
Stable Paradox
Paul Branch
Paul is the Founder and Lead Architect of Stable Paradox, a development and systems consultancy specializing in advanced AI integrations, custom software and technical problem-solving for modern commerce organizations. He partners with growth-stage and enterprise brands to design and implement the operational backbone for their digital businesses, from complex Shopify ecosystems to AI-driven workflows that streamline entire teams. With two decades of experience across eCommerce, software engineering, and business operations, Paul has led technical transformations for organizations navigating scale, fragmentation, and rapid technology shifts. His work spans full-stack development, systems architecture, API integrations, automation, and the emerging frontier of agentic AI systems.
Stable Paradox
Paul Branch
Paul is the Founder and Lead Architect of Stable Paradox, a development and systems consultancy specializing in advanced AI integrations, custom software and technical problem-solving for modern commerce organizations. He partners with growth-stage and enterprise brands to design and implement the operational backbone for their digital businesses, from complex Shopify ecosystems to AI-driven workflows that streamline entire teams. With two decades of experience across eCommerce, software engineering, and business operations, Paul has led technical transformations for organizations navigating scale, fragmentation, and rapid technology shifts. His work spans full-stack development, systems architecture, API integrations, automation, and the emerging frontier of agentic AI systems.
Dive Team
Ken Williams
Ken is the Founder and CEO of DiveTeam, where he leads a team of strategists, analysts, data engineers, and data scientists focused on activating marketing and eCommerce technologies. Recognized as a leader in marketing analytics, Ken helps organizations turn complex data into competitive advantage by unlocking the full value of their most critical data assets. He is passionate about solving client challenges and frequently shares industry insights through thought leadership and speaking engagements.
Dive Team
Ken Williams
Ken is the Founder and CEO of DiveTeam, where he leads a team of strategists, analysts, data engineers, and data scientists focused on activating marketing and eCommerce technologies. Recognized as a leader in marketing analytics, Ken helps organizations turn complex data into competitive advantage by unlocking the full value of their most critical data assets. He is passionate about solving client challenges and frequently shares industry insights through thought leadership and speaking engagements.
Dive Team
Ken Williams
Ken is the Founder and CEO of DiveTeam, where he leads a team of strategists, analysts, data engineers, and data scientists focused on activating marketing and eCommerce technologies. Recognized as a leader in marketing analytics, Ken helps organizations turn complex data into competitive advantage by unlocking the full value of their most critical data assets. He is passionate about solving client challenges and frequently shares industry insights through thought leadership and speaking engagements.
Dive Team
John Reid
John is a Co-Founder and Partner of DiveTeam. He helps global brands build transformational customer experiences enabled by technology and data. One part strategic leader, one part growth driver, and one part digital geek, John partners with Fortune 500 organizations to achieve measurable impact to their business across digital transformation, customer experience strategy, data and analytics activation, AI-enabled acceleration, and right-sized technology solutions.
Dive Team
John Reid
John is a Co-Founder and Partner of DiveTeam. He helps global brands build transformational customer experiences enabled by technology and data. One part strategic leader, one part growth driver, and one part digital geek, John partners with Fortune 500 organizations to achieve measurable impact to their business across digital transformation, customer experience strategy, data and analytics activation, AI-enabled acceleration, and right-sized technology solutions.
Dive Team
John Reid
John is a Co-Founder and Partner of DiveTeam. He helps global brands build transformational customer experiences enabled by technology and data. One part strategic leader, one part growth driver, and one part digital geek, John partners with Fortune 500 organizations to achieve measurable impact to their business across digital transformation, customer experience strategy, data and analytics activation, AI-enabled acceleration, and right-sized technology solutions.
The CRK Group
Carolina Kennedy
Carolina Kennedy is a seasoned marketing executive and customer retention strategist with over 15 years of experience leading high-impact growth initiatives for iconic brands including J.Crew, Tapestry, and True Classic—prior to founding The CRK Group. As the founder of The CRK Group, Carolina partners with consumer-driven businesses to unlock revenue through innovative, data-driven retention strategies. She specializes in building high-performing lifecycle marketing programs across owned channels—email, SMS, and direct mail—while designing loyalty, referral, subscription, and reactivation campaigns that deepen engagement and drive sustainable profitability. Carolina brings a mix of strategic insight and executional rigor, delivering measurable results and aligning seamlessly with executive leadership to accelerate growth. With a proven track record in omni-channel engagement and a deep understanding of customer behavior, she is passionate about helping brands reclaim and expand their customer base through smarter retention marketing.
The CRK Group
Carolina Kennedy
Carolina Kennedy is a seasoned marketing executive and customer retention strategist with over 15 years of experience leading high-impact growth initiatives for iconic brands including J.Crew, Tapestry, and True Classic—prior to founding The CRK Group. As the founder of The CRK Group, Carolina partners with consumer-driven businesses to unlock revenue through innovative, data-driven retention strategies. She specializes in building high-performing lifecycle marketing programs across owned channels—email, SMS, and direct mail—while designing loyalty, referral, subscription, and reactivation campaigns that deepen engagement and drive sustainable profitability. Carolina brings a mix of strategic insight and executional rigor, delivering measurable results and aligning seamlessly with executive leadership to accelerate growth. With a proven track record in omni-channel engagement and a deep understanding of customer behavior, she is passionate about helping brands reclaim and expand their customer base through smarter retention marketing.
The CRK Group
Carolina Kennedy
Carolina Kennedy is a seasoned marketing executive and customer retention strategist with over 15 years of experience leading high-impact growth initiatives for iconic brands including J.Crew, Tapestry, and True Classic—prior to founding The CRK Group. As the founder of The CRK Group, Carolina partners with consumer-driven businesses to unlock revenue through innovative, data-driven retention strategies. She specializes in building high-performing lifecycle marketing programs across owned channels—email, SMS, and direct mail—while designing loyalty, referral, subscription, and reactivation campaigns that deepen engagement and drive sustainable profitability. Carolina brings a mix of strategic insight and executional rigor, delivering measurable results and aligning seamlessly with executive leadership to accelerate growth. With a proven track record in omni-channel engagement and a deep understanding of customer behavior, she is passionate about helping brands reclaim and expand their customer base through smarter retention marketing.
WORK WITH US
We invite you to contact our team using the details provided below.
Copyright 2025 SYNDICATE
WORK WITH US
We invite you to contact our team using the details provided below.
Copyright 2025 SYNDICATE
Copyright 2025 SYNDICATE
WORK WITH US
For any inquiries or to explore your vision further, we invite you to contact our professional team using the details provided below.